Well it been a busy couple of weeks, my website has had some major changes and takes a new path. The way I am building my links for search engine ranking has evolved and I am trying out a new advertising idea.
Due to the two months of reject my site suffered, the fact I now have a better understanding on how to use frontpage and my business partner has allowed me to use his free traffic seminar, I decided my site needed a make-over. The first thing I did was make it similar looking to Virtual Affiliate Trainer, which is the site of my business partner. The reason I have done this is to make the transition from my site to theirs smoother and to give a more professional feel to the selling process.
The purpose of the site has been changed; it used to be a warm up review page for Virtual Affiliate Trainer. A simple asset that I was going to get ranked for some medium volume keywords, now that I can give away an hour long seminar on ‘Getting traffic to your website’ I have turned it into a list building site, which is a far better asset.
In my opinion list building has far more money making potential over the internet. As a popular online saying goes ’The moneys in the list’ , which is totally true. Lets have a think about this for a minute, when you are building an online business you have to advertise to get traffic, the problem with this is potential customers are dubious about buying of sites they don’t know, thats why a 3% conversion rate on a site is classed as good. With list marketing, if you have built an good relationship with the list you can expect a conversion rate of 15% plus, over and over again.
So instead of spending money on advertising your site, spend that money on building your list, build a good relationship with the list by giving them free reports, audio, videos, ebooks, programs, newsletters and so on. Then after a while you will have a couple of thousand highly responsive customers that will buy when you recommend a product or service.
Sounds easy doesn’t it? Well to be honest it is, admittedelly at the start it can be hard going but thats true of most internet businesses. So what I going to do is cover how I have set up my website for list building, I know I’m not an expert but hopefully it will give you the general idea.
My site is set up as simple as possible. I have the main page where I describe why 99% of affiliate programs fail and that the free seminar I offer will solve that problem. When someone registers for my list they are taken to a confirmation page informing them to check their email to confirm the subscription. Once done they are then taken to my free seminar page where there is a link to Virtual Affiliate Trainer. I have an follow up email series in place which encourages my list to watch the seminar and visit Virtual Affiliate Trainer.
All you need is a domain name, hosting and an autoresponder and you are away. How I am going to get subscribers you might ask? Well apart from my SEO efforts, which I will be covering in abit, I am going to try co-registation. Co-registation is when customers are offered the oportunity to sign up to your list when they sign up to an related list or product. MSN is an good example, when you sign up for an free email account you get offered loads of free newsletter, products and application to sign up to aswell. I am using an company that will update my autoresponder as soon as I get subscriptions, so I can send the seminar information straight away, which is very important when using co-registation. I will cover co-registeration fully in a later post.
To build ranking with the search engines I have been writing articles to get one way links and using this blog. In my first post I stated ‘for the SEO I will be using the products ‘Stomping The Search Engine 2′ from Stompernet and ‘The SEO Mindset’ by Brad Callen’. Although these products are very good they both only cover getting links to a website for ranking briefly and unfortunately getting links to a site is the most important factor for SEO as ‘contents plus links equals ranking’ always remember that.
After some searching through the hundreds of email I get from the American gurus (lightly phrased), I found the two websites I was looking for 1waylinks and 3waylinks by Jonathan Leger. These sites were created last year but at the time I didn’t take much notice, as I was not aware of the importance of links. Both sites provided quality ‘one way links’ to a website, one way links are seen like a thumbs up by the search engines, they are the best kind of links for SEO.
The idea behind both sites is to build natural one way links to your website, 1waylinks uses blogs to achieve this and 3waylinks uses a link page on an websites. Due to the way they are implemented the search engines love these links and reward you with ranking. So if you understand the importance of links I strongly recommend you check those two sites out.
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