Affiliate Program and Martketing Blog

In my previous post I talked briefly about co registration, over the past month I have been using co registration to build my email list for www.affiliateprogrammarketing.net and now that I have had a month of messing around with it, I thought it was time to share the knowledge I have acquired with you my readers.

Lets have a recap on co registration. Co registration is when a customer is offered the opportunity to sign up to your list when they sign up to an similar list online. It has been an underground technique used by a few Internet marketers for years and has only come into the main stream over the past year or so. The reason those marketer using it were so secretive is because co registration was a way to build massive on demand email lists without having a website and knowledge like that is priceless.

So how does a co reg companies work? Well co reg companies will have access to hundreds if not thousands of websites that they can use to build your list. When a co reg campaign is set up the co reg company will match the type of compaign to the relevant website in their network and when someone signs up to one of those sites they are offered the opportunity to join your list also.

The next bit of information I am going to share with you I recommend you read a couple of times, you have to be very careful when selecting your co reg broker as due to co reg being such a new strategy and the few marketers who are using it are keeping the knowledge to themselves, it is very easy to get burned. There are quite a few dodgy brokers out there, even though they’re not doing anything illegal the service they offer is bad and the emails they provide are even worse.

When you are looking for a broker make sure you find out the following before parting with any money:

Are the leads posted to an auto-responder in real time?

This is a very important point and will make or break your campaign. You need to make sure the second someone opts into your list an email is sent to them. The reason for this is you need to capture the opt in when it is still hot and they can remember what they have opted into. If they receive your email a few days later you can guarantee they’ll would have forgotten who you are and will be too busy to read your emails.

Does the company offer an incentive to people for signing up?

If they do avoid them, people will be signing up for the incentive not to receive information on the subject your covering. These companies use such ads as “Sign up here to receive an free xbox 360″ and all they will do is waste your time and money.

Are the opt in boxes pre-checked?

You want your opt ins to choose to opt in to your list. A dodgy co reg company will have your opt in and everyone else’s pre checked as they know that most people don’t bother reading all the details and just click the continue button. Make sure that when people opt in to your list they have to physically check the box before continuing.

Are the leads targeted?

Make sure that you opt in will be running on website related to your subject. For example if you are building a list on ‘Internet marketing’ you don’t want your opt in on a clothes sites, the leads you get will produced minimal profits if any.  Ask the broker for market and demographic information, ask them if they can provide the addresses of some of the websites your ad might be advised on. Any good co reg company will be able and willing to provide such information, if they don’t avoid them.

Do they offer a cancellation period?

This is very important you don’t want to have to pay for thousands of leads that you don’t need or want. Make sure that you can cancel your order when you’ve reached your marketing budget limit. Another reason to make sure you can cancel is that some brokers will ask for an insertion order of $5000 and if you can’t cancel you’ll find yourself getting burnt. When contacting brokers make sure you find these details out and if you are asked for an full upfront payment avoid them.

If you follow these simple rules you should not go far wrong with co registration. When you are talking to a broker make sure your polite and honest about your needs. Co reg is still fairly new so there is room for bartering when it comes to placing an order, if your polite, honest and to the point you will get a good deal. Remember it’s people like you who are the lifeblood of the co reg business, if your not happy they don’t have a business.

This entry was posted on Tuesday, April 7th, 2009 at 4:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.